Sportradar Group AG has sealed a multi-year agreement with Kalshi, establishing itself as a core data and solutions supplier for the prediction market operator. Under the deal, Sportradar will deliver a broad range of sports content and services tied to major competitions, among them Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and the Ultimate Fighting Championship (UFC).
Connecting Sports Data With Prediction Markets
The arrangement is built to feed official league data into Kalshi's pre-game and in-play markets, tightening market efficiency and supporting accurate, on-time settlements. Beyond raw data, Sportradar will supply fan engagement tools—dynamic content, live scores, schedules, and data visualizations—along with customer acquisition services aimed at reaching high-value sports audiences.
The partnership also folds in Sportradar's integrity capabilities. Its UFDS AI system flags suspicious activity, while the Integrity Exchange provides a secure channel for sharing integrity threats. Through the tie-up, Sportradar gains direct access to Kalshi's key partners, including brokers and market makers, and can extend its offerings across the broader value chain.
Sportradar CEO Carsten Koerl underscored the importance of the agreement in a press release: "Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. This partnership with Kalshi marks a critical first step in establishing a trusted, compliant framework for sports innovation."
Market Reaction and Regulatory Backdrop
Kalshi CEO Tarek Mansour pointed to the practical upside for users, noting that the collaboration speeds up settlements and smooths the overall experience. "The breadth and depth of this partnership is what makes it a big deal. We're using official league data to ensure quicker trade settlements, creating an overall better customer experience. We're also collaborating on an integrity monitoring program to further protect our users," he said.
The push into prediction markets fits Sportradar's wider strategy of reaching beyond conventional sports betting, where it already works with major sportsbooks such as FanDuel and DraftKings. Prediction markets have grown quickly, yet oversight remains patchy. A handful of U.S. states, Minnesota among them, have imposed bans, while the Commodity Futures Trading Commission (CFTC) has largely backed licensed platforms. The picture varies abroad too: France, Belgium, and Portugal keep restrictive policies, whereas Gibraltar and Liberia are openly courting prediction market operators.
Investors welcomed the announcement. Shares of Sportradar Group AG (NASDAQ: SRAD) climbed 8.35 percent to $15.11 in New York following the news, a sign of optimism about the company's foray into the fast-expanding prediction market space.
